Food Travel Update asks SSP’s Andy Bull about the business-boosting benefits of up-selling

The much-mocked ‘would you like fries with that?’ delivered with an indifferent tone and surly stare is a question to depress even the most cheerful of passengers. Yet SSP’s research has found that ‘up-selling’, when done properly, isn’t an irritation – it’s positively welcomed as good service.

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There’s something of a ‘technology’ theme to this edition of the FTU – and undoubtedly advances in the way our customers communicate and use technology in their everyday lives is something we must consider if we are to provide them with the best possible experience. More …

In a fast-moving market, it’s vital to stay one step ahead of consumer demand, says SSP’s Stuart Coombes

Coffee is big business. At SSP, coffee is now our best-selling item. Whether it’s an espresso at the elegant Train Bleu restaurant at Gare de Lyon or a take-away from Upper Crust consumed ‘on the go’ at a busy station, coffee is something that we as leaders in food travel retail must get right. More …

Caffè Ritazza’s Art of Great Coffee initiative sets new standards

Authentic artisan coffees are what Caffè Ritazza is all about.  Caffè Ritazza’s Art of Great Coffee is a major initiative to underscore the brand’s commitment to the very best in coffee as well as a celebration of the skill of the barista.  Edina Dani, SSP’s International Brand Manager explains:  ‘The Art of Great Coffee is so much more than a marketing campaign.  It’s a new drive combining promotional ideas, new product introductions and extensive training to support our ambitions as the first choice for travellers looking for well made coffee in an environment that lets them take a break from the stresses of travel.’ More …

Rail Gourmet wins prestigious award – and royal approval

Rail Gourmet’s Norwegian operation Rail Gourmet Togservice has been named ‘Innovative Caterer of the Year’ by the International Rail Catering Group for its new onboard concept ‘taste of Norway’. More …

The promotion everyone’s talking about kicks off at Shanghai

SSP’s ground-breaking consumer value programme TravelWise was launched at Pudong International Airport in March. The campaign, which is now running in more than 50 airports and 50 rail stations in over 20 countries, has boosted sales at SSP businesses across the globe since it was launched last Summer. More …

SSP’s TravelWise initiative goes from strength to strength

‘Value’ has been a watch-word in the travel retail business since the first signs of the down-turn of 2008.

Tapping into the spirit of the age both during the recession and as recovery strengthens, SSP’s TravelWise consumer value programme has proven to be the ideal vehicle to deliver the value customers so keenly seek. More …

SSP launches the world’s first ever global, cross-brand consumer value campaign in the food travel sector

We’re living in an era of economic uncertainty, but a new consumer promotional initiative from SSP has been launched which offers positive solutions to the challenges faced by our sector. The programme, called TravelWise, focuses on delivering value to consumers. ‘Our airport and rail clients are feeling the strain as passenger number fall,’ explains SSP’s Chief Marketing Officer Noel Toolan. ‘We recognise this – and TravelWise is a key element of our response to it.’ More …