Understanding the customer has always been key to success when it comes to building a brand. SSP’s Caffè Ritazza team proved that it knows a thing or two about how to go about this in the online age when it scooped three of the top prizes in ‘The Moodies’ – the world’s first airport-specific digital, mobile and social media awards.
The trophies it took home were for the food and beverage operator with the best Facebook page, best Twitter feed, and for the best use of social media overall. The company was also highly commended in the best marketing campaign category. The competition, which was run by leading travel retail trade publication The Moodie Report, attracted over 160 entries.