Caffè Ritazza has launched a pioneering multi-channel social media programme which is now using Facebook, Twitter, Foursquare and other media to allow customers to share their passion for coffee.
Games, including a picture slider, are prompting customers to come back time and time again. There are also competitions to keep excitement levels high. These include a contest in which customers are invited to send in pictures of their favourite take-away coffee in the most exotic or quirky destination for the chance to win one of 30 state of the art cameras.
The main activities during the first months of the campaign have been to support the launch of Caffè Ritazza’s summer drinks range. An in-store promotional campaign encourages customers to join Caffè Ritazza on Facebook. They can also join the conversation by taking a look at the blog – artofgreatcoffee.com.
Caffè Ritazza’s summer drinks range includes
the refreshing Cucumber Summer Punch, or
Island Style Mojito (pictured), as well as the
more indulgent Choco Cookie Coco Frappé,
and the White Chocolate and Lime Frappé.